The sweet spot of risk


How much time, energy or money should you invest in a project? How do you decide when to focus on “less”, or diversify into “more”? Whether you’re an entrepreneur deciding on new markets, a leader working to understand your team members’ capacity, or a freelancer considering a new client, I think it’s important we move beyond simple gut instinct and, as much as possible, rationally consider where we put our limited resources, when, and how often.  I’ve been playing with […]

What we can learn from startup culture

Startup culture Reaper

I’ve been thinking a lot lately about the power of startups — the passion, belief and herculean efforts that individuals put forward regularly when they’re working in an early stage company.  It’s not the exception, it’s the norm.  It’s appreciated.  But normal. So far, I haven’t found any studies on the “engagement levels” of startup team members (I’m still looking, if you happen to have any), but I have to imagine they’re high.  Like, high-high. (Scientific, I know.) But seriously, all you […]

Degrees of Separation


“It’s like Netflix for books.” “Think of LinkedIn, but specifically for designers.” “Basically PayPal with lower fees and a cleaner interface.” When you explain a product, service or company in reference to another, well known brand, you not only provide a shortcut to mutual understanding, you also borrow credibility.  If you think about it, this is how most “innovations” happen; companies borrow well established practices from well established brands, add their one or two degrees of separation (new market, new platform, […]

Grow your business with a global community!