Barry Nalebuff is the Milton Steinbach Professor at the Yale School of Management. An expert on game theory, he has written extensively on its application to business strategy. He is the coauthor of five prior books: Thinking Strategically and The Art of Strategy are two popular books on game theory. Co-opetition looks beyond zero-sum games to emphasize the potential for cooperating as well as competing. Why Not? provides a framework for problem solving and ingenuity. And Lifecycle Investing introduces a new strategy for retirement investing. In addition to his academic work, Barry has extensive experience consulting with multinational firms. He serves on the board of Nationwide Insurance and advised the NBA in their negotiations with the Players Association. A graduate of MIT, a Rhodes Scholar, and Junior Fellow at the Harvard Society of Fellows, Barry earned his doctorate at Oxford University.
