Christian Madsbjerg founded ReD Associates – a strategic innovation consultancy – with a group of likeminded people in 2007. He is the author of books on social theory and discourse analysis. Christian studied philosophy and political science in Copenhagen and London. The book ‘The Moment of Clarity – Using the Human Sciences to Solve Your Hardest Business Problems’ will be published on Harvard Business Review Press February 2014. He lives in New York City.