James B. Rousseau Sr.

James B. Rousseau Sr.

James currently serves as President of LegalShield Business Solutions with oversight for the affinity, broker, employee benefits, national accounts and small business divisions, along with company partnerships.Prior to joining LegalShield, James served as the President of Allstate Affinity Solutions where he launched innovative partnerships with Bass Pro Shops, United Airlines, Intercontinental Hotels Group, Office Depot and the Fuel Rewards Network, differentiating Allstate in the insurance industry.Prior to Allstate, James served as a Senior Vice President at JPMorgan Chase Card Services where he was responsible for Affinity & Co-brand partner relationships.His responsibilities included profitable growth, marketing, partnership rationalization and the oversight of a number of partnerships that included: AARP, AAA, La Quinta Hotels, New York Life, Notre Dame, Subaru, and the Military branches of service.During this time he was able to drive significant profit increases through increased consumer acquisitions and retention, product improvements, increased wallet share and improved underwriting.