Peter Crocker ran screaming from his ‘proper job’ in 2002 and has flown solo from the third bedroom ever since.
Since escaping ad agency land, Peter has specialised in business copywriting, partnering with digital agencies and corporate clients on websites and digital content. Along with his writing partners, he has worked with agencies large and small on brands including Microsoft, NRMA, SAP, Westpac and AGL to name a few. He also has a Bachelor Degree in Business with a double major in advertising and marketing.
In 2011 he co-authored Flying Solo Revisited – How to go it alone in business with Robert Gerrish and Sam Leader.
He looks after marketing and advertising for Flying Solo and lives on Sydney’s northern beaches with his wife Felicity and daughters Bella and Ava.