10% Entrepreneur — Author Interview with Patrick J. McGinnis


1. First off, thank you for writing this book. It’s very timely for me and so much more practical than many of the other entrepreneurial books out there. I enjoyed reading about your transition to a 10% Entrepreneur, but what made you decide to finally write this book? And why now? Thanks! I wrote this book as a direct result of living through the 2008 financial crisis at a private equity firm within a division of AIG. When AIG blew […]

How to Avoid Spontaneous Management Combustion


We all do it, many times a day. We see someone we care about—at work and home—sell themselves short. We see them play it safe instead of taking the risk to speak their mind. We see them make things harder for others by not keeping track of their calendar or commitments. We see them deflect responsibility for their actions (or inactions) instead of embracing them as the most powerful way we get to learn about ourselves as human beings. We […]

How to Manufacture Desire


Type the name of almost any successful consumer web company into your search bar and add the word “addict” after it. Go ahead, I’ll wait. Try “Facebook addict” or “Twitter addict” or even “Pinterest addict” and you’ll soon get a slew of results from hooked users and observers deriding the narcotic-like properties of these web sites. How is it that these companies, producing little more than bits of code displayed on a screen, can seemingly control users’ minds? Why are […]