As President and CEO of LoyaltyOne (overseeing the iconic AIRMILES) and author of the The Loyalty Leap, Bryan Pearson knows a thing or two about customer loyalty and 21st century marketing. In this installment of Actionable Interviews, we discuss:
– Data Greed (and how to avoid it)
– Behavior Loyalty vs Emotional Loyalty (what wins and why)
– Marketing through Fear vs Hope
– How Customer Loyalty starts with Employee Loyalty
