Max Lenderman: Marketing to Humans

Published on
October 25, 2010
Author
Chris Taylor
"Ideas are only valuable when applied."
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Max Lenderman is one of the world’s leading thinkers on Experiential Marketing. In June, Chris had an opportunity to sit down with Max for 20 minutes and get some fascinating insights into the future of marketing and a little more detail on Max’s most recent book, “Brand New World”.