It takes a village to build anything of note. In the second installment of our look at building a tribe, we couldn’t think of anyone more appropriate to join us than the inimitable Seth Godin, author of Tribes and many other classics. In this candid and illuminating interview, Seth discusses the importance of tribes in helping spread your ideas, as well as:
- How do you define your tribe?
- Are tribes and projects symbiotic? Does one fuel the other, or are they separate?
- What happens with a project that you personally find interesting but doesn’t align with your tribe?
- How does Seth put parameters on his own tribe?
- Why Seth stopped reading his Amazon reviews
- When it’s important to convert the unconverted
- Crafting a story that resonates with the people you want to hear it
- The importance of trying, and going through the doors that open
In our nearly 45 minutes with Seth, learn the importance of tribes and project based work within the tribes.
“You have to decide whether your goal is to convert the unconverted or shun the nonbelievers and lead the people who want to be led.” —Seth Godin [Click to Tweet]