Digital Sense

Travis Wright, CCP Global and Chris J. Snook, Columnist and Serial Entrepreneur, provide a common ‘digital’ sense playbook on how organizations need to act in the modern consumer, data-driven era. They remind the readers that technology amplifies the successes and blunders of digital engagement and relationships. The authors cover how organizations adapt to the new business environment by blending social strategy, marketing technology and customer experience leveraging the Experience Marketing Framework (EMF). Wright and Snook deliver on a deep walkthrough … Continue reading Digital Sense