Permission Marketing

Permission Marketing: Turning Strangers Into Friends and Friends Into Customers by Seth Godin delivers an in depth perspective on how leading digitally enabled marketing efforts follow an uncanny similarity to the management of technology. To manage the many moving parts, marketing has incorporated technology, data, and current rapid software development methods. Covering the topics of agility, innovation, scalability, and talent, Brinker walks the reader through the different parts of the marketing machine which are likely to change in your organization.