The 22 Immutable Laws of Marketing

Imagine the billions of dollars that have been wasted on marketing programs that don’t work. There is a perception that the answer to all marketing questions is the same: money. Al Ries and Jack Trout propose that more money has been wasted in marketing than any other human activity (outside of government activities). The authors believe that, like there are laws of nature, there are also laws of marketing. After studying marketing principles and problems, they have distilled their findings … Continue reading The 22 Immutable Laws of Marketing