Back of the Napkin

Summary Written by Chris Taylor

The Big Idea

Insight #1

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Insight #2

Start With a Circle

"A good way to start any picture is to draw a circle and give it a name."- Back of the Napkin, page 146

As mentioned, people get hung up on the “artistic” aspect of visual thinking. They get overwhelmed by the potential complexity of images and freeze up. A great way to move past the mental block is with a circle. Take out a plain sheet of paper and draw a circle on it, anywhere. Label the circle. Is it you? Your business? Your client? What other circles could you draw, and how are they connected? It’s amazing how drawing that initial circle can immediately get your creative juices flowing. Don’t get hung up on the details, your (supposed) lack of artistic ability or the potential complexity of your final puzzle. For your own sake, start drawing circles and let your brain begin to connect the dots.

What I like about The Back of the Napkin is Dan Roam’s ability to simplify and make actionable the core elements of visual thinking. He reminds us that there is nothing new about expressing ideas with pictures. We’ve simply forgotten the value and ease of doing so. With a few basic tools, and the logic behind his process, Roam teaches that we can all benefit from the power of visual thinking. So long as we’re willing to let our inner kindergartner out.

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Dan Roam

“I believe that any problem can be solved with a picture. And that anybody can draw it.”

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