Seth Goldman

Seth Goldman

Seth Goldman is President and TeaEO of Honest Tea, the company he co-founded out of his home in 1998 with Barry Nalebuff of the Yale School of Management. Today, Honest Tea is the nation’s top selling organic bottled tea, and is carried in more than 100,000 outlets. In March 2011, Honest Tea was acquired by The Coca-Cola Company, creating a platform for national expansion and helping to further the reach and impact of Honest Tea’s mission. Ever since the enterprise was launched out of Seth’s home, the company has been a mission-driven innovator, launching the first organic bottled tea (1999) and the first Fair Trade certified bottled tea (2003). Today all Honest Tea varieties are organic and Fair Trade certified. The company continues to be recognized for its mission-driven leadership, commitment to transparency, and unconventional marketing techniques.

Under Seth’s leadership, the company has initiated community-based partnerships with its Fair Trade Certified™ suppliers in India, China, South Africa, and is known for its creative marketing initiatives (The Great Recycle and The National Honesty Index) and its partnerships with TerraCycle, Arbor Day Foundation and IndoSole. In addition to being named one of The Better World Shopping Guide’s “Ten Best Companies on the Planet based on their overall social and environmental record,” Honest Tea was ranked by The Huffington Post as one of the leading “8 Revolutionary Socially Responsible Companies.”

In 2008 Seth co-founded Bethesda Green, a local sustainability initiative in Honest Tea’s hometown. Bethesda Green has installed dozens of recycling bins in Bethesda, helped create a program for restaurants to convert their grease waste into biodiesel, as well as created Maryland’s first green business incubator.

Seth currently serves on the boards of the American Beverage Association, Bethesda Green, Beyond Meat, Happy Baby, and Repair the World. He also serves on the Honorary Board of Directors for Montgomery County Public Schools Education Foundation, is a member of the Trust for the National Mall Advisory Council and sits on the Advisory Board of Net Impact. In 2011, Seth was appointed by Governor Martin O’Malley to the Maryland Economic Development Commission. He has also served on the boards of the Calvert Foundation, Environmental Leadership Program, Pennsylvania Certified Organic, and Somerset Elementary School Educational Foundation.

He is a frequent blogger at, TreeHugger and Huffington Post. Seth enjoys sharing lessons and insights learned from scaling a mission-driven enterprise at various conferences and events across the country.

Seth is a graduate of Harvard College (1987) and the Yale School of Management (1995), and holds an honorary Doctorate of Laws from American University and is a Henry Crown Fellow of the Aspen Institute. He lives with his wife and three boys in their eco-friendly house less than a mile bike ride from Honest Tea’s Bethesda, Maryland headquarters where he starred in his first (and last) rap video.