New Release Tuesdays – November 8, 2011

Published on
November 8, 2011
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What’s Next?: How Professionals Are Refusing Retirement
by Dona Roche-Tarry and Dale Roche-Lebrec

This thought-provoking and engaging book follows the first groups of the Boomer generation worldwide as they begin to take steps away from a linear career path
into an uncharted stage somewhere in between middle-age and old-age, a full-time professional life and retirement in the traditional sense of the word.


Startup Weekend: How to Take a Company From Concept to Creation in 54 Hours
by Marc Nager, Clint Nelsen and Franck Nouyrigat

Startup Weekend—the organization behind 54-hour events where developers, designers, marketers, and startup enthusiasts come together to share ideas, form teams, build products, and create startups—has spawned both a global initiative in entrepreneurship as well as numerous successful startups.


Serial Innovators: Firms That Change the World by Claudio Feser and Daniel Vasella
by Claudio Feser and Daniel Vasella

The book reviews recent findings in relevant academic fields—behavioral economics, psychology, neuroscience, organizational science, network theory, anthropology, sociology, and strategy—to understand how firms, as they grow, develop rigidities that prevent change.

Poised for Success: Mastering the Four Qualities That Distinguish Outstanding Professionals
by Jacqueline Whitmore

In POISED FOR SUCCESS, Jacqueline Whitmore states that good business etiquette is important, but she also knows that there is more to becoming invaluable at work than simply mastering good behavior. In order to be poised for success, you must cultivate what Jacqueline calls the four “P” qualities: Presence, Polish, Professionalism, and Passion.


People Will Talk: The Surprising Science of Reputation
by John Whitfield

Read People Will Talk and discover how to polish your own reputation, understand what you hear about others, and make the most of both.

Markets Never Forget (But People Do): How Your Memory Is Costing You Money-and Why This Time Isn’t Different
by Ken Fisher and Lara Hoffmans

In Markets Never Forget But People Do: How Your Memory Is Costing You Money and Why This Time Isn’t Different, long-time Forbes columnist, CEO of Fisher Investments, and 4-time New York Times bestselling author Ken Fisher shows how and why investors’ memories fail them—and how costly that can be. More important, he shows steps investors can take to begin reducing errors they repeatedly make.

How to Speak Money: The Language and Knowledge You Need Now
by Ali Velshi and Christine Romans

Understanding money and speaking the language fluently is critical to preparing for a comfortable retirement, building a small business, planning for college and a career for your children.

Find Your Next: Using the Business Genome Approach to Find Your Company’s Next Competitive Edge
by Andrea Kates

If you’re a manager, an executive, or an entrepreneur, you understand that your business is unique, with its own challenges and rewards. But thanks to the new science of the Business Genome® process, you’ll be surprised to see how many businesses share a similar “genetic” structure. And by understanding what works and what doesn’t for your business’s genomic type, you can play to your strengths, adapt to your weaknesses, and change the course of your company’s future.

Building Strong Brands
by David A. Aaker

In this latest offering he tells how to deal with the fragmentation of markets by building brand identity, creating brand personality, and managing a brand system.

Be Our Guest (Revised and Updated Edition): Perfecting the Art of Customer Service
by Theodore Kinni and The Disney Institute

Exceeding expectations rather than simply satisfying them is the cornerstone of the Disney approach to customer service. Now, in honor of the tenth anniversary of the original Be Our Guest, Disney Institute, which specializes in helping professionals see new possibilities through concepts not found in the typical workplace, is revealing even more of the business behind the magic of quality service.