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Tag: Actionable Interviews

Secret Sauce

I’m often asked how I’ve been able to secure interviews with some of the top business book authors of our generation.  So here’s the scoop; the secret sauce on getting interviews with brilliant, busy people: I asked them. Shocking, I know.  There’s really nothing more complicated than that.  A few people never replied to my emails.  One author politely requested that we reschedule in 2014 (yes, really).  But, by and large, the people I’ve been reaching out to have been […]