But here’s the thing – sometimes we are stuck with duds. Sometimes we have little choice but to work on that project, or with that team, or sit next to that guy. Sometimes the person you’re next to in line at the buffet irks you in every way imaginable. What then?

I believe that reading business books, like most activities, is an acquired skill.  We need to learn the language, the standard flow and basics of concepts in a certain area.  The first book we ever read on marketing likely blew your mind.  The 14th book on marketing, less so. As with all acquired skills, as we become more proficient we enter a comfort zone – the “challenge” of our initial foray into the field has faded, and we feel good […]