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Tag: curiosity

Read Something Else

I believe that reading business books, like most activities, is an acquired skill.  We need to learn the language, the standard flow and basics of concepts in a certain area.  The first book we ever read on marketing likely blew your mind.  The 14th book on marketing, less so. As with all acquired skills, as we become more proficient we enter a comfort zone – the “challenge” of our initial foray into the field has faded, and we feel good […]