046 – Becoming Pre-Suasive

We were delighted to welcome Dr. Robert Cialdini, the “godfather of influence,” to The 21st Century Workplace, to talk about his new book Pre-Suasion, a Revolutionary way to Influence and Persuade. There is a whole world of influence that takes place before we even open our mouths, that communicators can harness to become more effective. During this conversation, we discuss:

  • The evolution of Cialdini’s research, and the origins of Pre-Suasion
  • The importance of the moment before an interaction or decision
  • The 6 universal principles of influence, and how to harness them
  • How communicators can set up their audience for receptiveness
  • Recognizing privileged moments: those moments before a message that allow a communicator to create a state of mind
  • Several fascinating examples of successful pre-susasion

This conversation with Dr. Cialdini will arm you with tactics to become a more influential communicator.

Actionable Quote
“You can change who I am in the moment before my decision.” [Click to Tweet]

Buy a copy of Pre-Suasion
Learn more about INFLUENCE AT WORK
Learn how to effectively and ethically use the Principles of Persuasion at the POP Workshop
Buy a copy of Influence: The Psychology of Persuasion
Read our summary of Pre-Suasion
Read our summary of Influence

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