Redefining Creativity with David Burkus

Published on
April 18, 2014
Chris Taylor
"Ideas are only valuable when applied."
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We’re redefining creativity with David Burkus, author of “The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas”.

1.50 Does creativity need to be redefined?
2.40 Why is creativity such an important topic right now?
4.30 The shift (back) towards the heuristic thought process
6.55 Why you should read the book– especially if you don’t consider yourself a creative!
7.40 The relationship between creativity in the workplace and motivation?
9.35 W.L. Gore: A paragon of creativity and their fluid hierarchy
12.45 Is thinking about the physical relationship between people and redefining the hierarchy becoming a trend?
14.50 Why the more value you create, the less you have to worry about efficiency
15.50 The importance of “incubation time” in the innovative process
19.55 Creativity in the brain: Grey Matter vs White Matter
24.16 Losing your train of thought: Evidence that your thoughts are much less linear than you may think
26.17 Some actionable tips on how to improve your creativity

Check out David’s podcast – LDRLB – for more great discussions on innovation and creativity in the workplace.