Bryan Pearson: Scaling Back Data Greed

Published on
April 30, 2012
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As President and CEO of LoyaltyOne (overseeing the iconic AIRMILES) and author of the The Loyalty Leap, Bryan Pearson knows a thing or two about customer loyalty and 21st century marketing. In this installment of Actionable Interviews, we discuss:

– Data Greed (and how to avoid it)
– Behavior Loyalty vs Emotional Loyalty (what wins and why)
– Marketing through Fear vs Hope
– How Customer Loyalty starts with Employee Loyalty