The subtle influences on our decisions, with Adam Alter

Published on
February 2, 2014
Chris Taylor
"Ideas are only valuable when applied."
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Assistant Professor of Marketing at NYU’s Stern School of Business, Adam Alter’s research focus on judgment, decision making and the sometimes surprising effects of environment on our beliefs. 18 minutes with Adam, discussing his first book, Drunk Tank Pink.

Highlights include:

1:00 Where does Drunk Tank Pink come from?
1:32 So what’s the book about?
2:20 The three types of influence we’re all subjected to
4:52 The (potentially) debilitating impact of isolation
7:10 The impact of nature on our well being
8:20 Performing in front of an audience — pro or con?
11:10 A new definition of “heuristic” vs “algorithmic” work
11:56 Why your 5th grade teacher used a red pen
13:35 How noise-cancelling headphones can make you a better reader
17:30 Adam’s favorite study