Bill Cates CSP, CPAE, has revolutionized the way financial professionals generate an abundance of high-quality referrals. His first two books, “Unlimited Referrals” and “Get More Referrals Now” (McGraw-Hill) has established Bill as the financial services industry’s foremost expert on building a thriving referral-based business. Bills newest book, “Don’t Keep Me a Secret”, is receiving rave reviews. Bill is the president of Referral Coach International and the creator of Bill Cates’ Referral Advantage™ Program.
Bill’s Referral Advantage™ Program has been featured in such publications as Success Magazine, Entrepreneur Magazine, Selling Power and Research Magazine. And his own business success has been featured in Money Magazine. Bill is a regular contributing editor for many financial services publications such as: Advisors Today, Horsesmouth, On Wall Street, Research, Ticker, Insurance Agent Weekly, and ProducersWeb.
Bill has trained over 50,000 financial professionals in his proven referral system. And they are using his ideas to build their practices with quality referrals.
Bill’s speeches and seminars are dynamic, fun, high energy, and high content. Bill is the kind of speaker who prefers to talk with his audience instead of talking to them. Therefore, you can expect a highly interactive session filled with practical business-building strategies.