Erika Napoletano

Erika Napoletano

Erika Napoletano lives in Boulder, Colorado and is the Head Redhead at RHW Media, a brand strategy firm that gets businesses UNstuck and over those annoying problems that keep them from being awesome.

Hailed by Forbes as a “spinless spin doctor” for her BS-free perspectives on business, marketing, branding, and life in general, she lives by one phrase and one alone: love me, hate me — just don’t be indifferent. She’s a twice-published author, including The Power of Unpopular (Wiley 2012), a columnist for both Entrepreneur Magazine and OPEN Forum, speaker at TEDxBoulder 2012, and speaks at conferences across the U.S. on the inherent power of truth in business… or as she refers to it, the power of unpopularity.

While lactose intolerant, she’s an ardent fan of the occasional banana milkshake. An avid yet marginal cyclist, she believes that the proper number of bikes to own is the number she already has…plus one. She has two dogs, named Hippopotamus and Penelope (of course). And she is happy.

Ridiculously happy.