- Twitter: @TheBriefLab
Joe McCormack is on a mission to help organizations master the art of the short story. In an age of shrinking attention spans, non-stop interruptions, and floods of information, the messages business leaders send out are getting lost in a sea of words.
An experienced marketing executive, successful entrepreneur and author, Joe is recognized for his work in narrative messaging and corporate storytelling. His new book, Brief: Make a Bigger Impact by Saying Less (Wiley & Sons, 2014) tackles the timeliness of the “less is more” mandate.
A passionate leader, he founded The BRIEF Lab in 2013 after years dedicated to developing and delivering a unique curriculum on strategic narratives for U.S. Army Special Operations Command (Ft. Bragg, NC). He actively counsels military leaders and senior executives on key messaging and strategy initiatives. His clients include W.W.Grainger, Harley-Davidson, USG Corporation, BMO Harris Bank, SAP, MasterCard, Heinz, Hoffman-La Roche and Jones Lang LaSalle.
He founded and serves as Managing Director and President of The Sheffield Company, an award-winning boutique agency. In 2010, he launched Navigant Studios as a new business line that specializes in short- form visual media and storytelling production.
He speaks at diverse industry and client forums on the topics of messaging, storytelling, change and leadership.
Previously, he served as SVP, Corporate Marketing at Ketchum, a top-five marketing agency in Chicago, where he introduced new service models to enhance messaging and deepen relationships with market influencers.
He received a BA in English Literature from Loyola University of Chicago where he graduated with honors. He is fluent in Spanish and has broad international experiences. He, his wife Montserrat and children live in suburban Chicago.