Martin Lindstrom

• Twitter: @martinlindstrom
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• http://www.martinlindstrom.com/

True story. When he was a kid growing up in Denmark, young Martin had but one thought in his life: Lego. He hand-built and slept on a Lego bed. The family garden became his very own Legoland creation, attracting visitors from near and afar (including the lawyers from Lego).

Then, still a child, Lego installed Lindstrom onto their advisory board. And then, of all the children in the world – they gave him the very first green brick in the collection.

You’re guessing this is what got Martin started in the crazy world of branding, marketing and all things advertising. And you’d be right.

Blame it all on Lego.

Fast forward some three decades later…

Consumer Advocate Lindstrom emerges from marketing and branding jungle; he has a fresh perspective. Times have changed and a new, more enlightened, more respectful way of marketing to consumers needs to be addressed. The challenge is clear. Consumers now dictate to brands how they want to be spoken to. The king is dead. Long live the king.

In particular is the thorny issue of consumer manipulation. Most know it’s going on, this is nothing new. What is new, though, is the voice that is prepared to speak out and challenge this marketing status quo. Brandwashed, his latest bestseller, is a full-frontal exposé of the wanton trickery employed by many conglomerates, iconic brands included, to squeeze dollars out of their loyal customers. Lindstrom, using , t’s not as easy as he thinks. (When is it not.)