Sheena Iyengar
Educated at the University of Pennsylvania and Stanford University, Sheena Iyengar is a professor at the Columbia Business School who awarded her the Innovation in the Teaching Curriculum award.
Iyengar has written for preeminent academic journals on the subjects of economics, psychology, management, and marketing. Additionally, her work has been referred to in the ‘New York Times,’ ‘Wall Street Journal,’ ‘Fortune,’ ‘Time,’ and the BBC.
‘The Art of Choice,’ Iyengar’s first book, was ranked third on Amazon’s Best Books of 2010: Business & Investing Top 10, and on the shortlist for the Financial Times and Goldman Sachs Business Book of the Year Award.