Claire Brooks, author of Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insights has spent her career in marketing and strategy. She started out as a marketing line manager and agency strategic planner, then joined ModelPeople in 2004 where she remains, currently as their President and Managing Director. ModelPeople developed the Strategic Empathy framework that Claire lays out in this book, after explaining why it’s so crucial for any company’s continued success. She then backs it with many case studies […]

Life is filled with habits and routines that are so embedded and ingrained you don’t even notice them. Dave Gray gives some great insight into how to recognize and disrupt those habits in this guest blog post.

I’d forgotten, for many years, the magic that happens at Chapter three. Why chapter three? For me, this is the point where you’re truly ‘into’ the book. You’re past the point of listening to the author talk about the background research, and you’re just getting into the actual…

There was a tradeoff decision at play – keep the team focused on being productive versus spending resources to improve them productivity skills. Keep them communicating with their clients versus brushing up on their communication skills. The act of leading versus developing leadership abilities. Doing versus improving.

Because Jonathan didn’t ask for anything related to the business, my network or anything that would feel like it would cost me anything. He asked for my advice. And rather than that feeling like a burden, it feels like an opportunity…