Marketing with Strategic Empathy — Author Interview with Claire Brooks

Claire Brooks, author of Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insights has spent her career in marketing and strategy. She started out as a marketing line manager and agency strategic planner, then joined ModelPeople in 2004 where she remains, currently as their President and Managing Director. ModelPeople developed the Strategic Empathy framework that Claire lays out in this book, after explaining why it’s so crucial for any company’s continued success. She then backs it with many case studies […]