Simon Sinek

Simon Sinek

Simon Sinek teaches leaders and companies how to inspire people.

Sinek is leading a movement to inspire people to do the things that inspire them. His goal is to help as many people as possible understand why they do what they do so that they are better able to only do the things that inspire them. The most efficient way to do this is by helping organizations understand their Why so that everyone who works for those organizations go home every night feeling inspired and fulfilled.

A trained ethnographer and the author of Start With Why: How Great Leaders Inspire Everyone to Take Action, Sinek has held a life-long curiosity for why people and organizations do the things they do. Studying the leaders and companies that make the greatest impact in the world and achieve a more lasting success than others, he discovered the formula that explains how they do it. Sinek’s amazingly simple idea, The Golden Circle, is grounded in the biology of human decision-making and is changing how leaders and companies think and act.

Sinek’s unconventional and innovative views on business and leadership have attracted international attention and have earned him invitations to meet with an array of leaders and organizations, including: Microsoft, Dell, SAP, Intel, Chanel, Members of the United States Congress, multiple government agencies and entrepreneurs. Sinek has also had the honor of presenting his philosophy to the Ambassadors of Bahrain and Iraq, and to the senior leadership of the United States Air Force.

Sinek shares his optimism with all who will listen, speaking at conventions and corporate gatherings around the globe. Additionally, he has written or commented for local and national press, including The New York Times, Wall Street Journal, The Washington Post, Houston Chronicle, FastCompany, CMO Magazine, NPR and BusinessWeek. Sinek is a regular contributor to The Huffington Post, BrandWeek, and makes regular guest appearances on MSNBC’s Your Business, among others.

Sinek recently became an adjunct staff member of the RAND Corporation, one of the most highly regarded think tanks in the world. He is also active in the arts and not-for-profit world, working with Education for Employment Foundation to help create opportunities for young men and women in the Middle East region. He lives in New York, where he teaches graduate level strategic communications at Columbia University.